
1. Starting point
Diagnostics
A structured examination of positioning, brand expression, content, funnel, lifecycle or team structure, delivered as a prioritised plan with an owner, a sequence and a rationale against each item.
⎯⎯⎯ Thoughtful strategy. Confident execution.

MEET MARTA PALCZEWSKA
Closing that gap starts with understanding the customers and cultures a brand sells into, online and off, and my global outlook is what makes that reading more accurate.


Brand Marketing Strategy
Team and Agency Leadership
Premium and Luxury Positioning
Integrated Campaign Coordination
Creative Direction across Web, Social, Video and Photography
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Words from clients who loved working with me.

10 years of positioning, campaigns and rebuilds across the UK, EU and US.
The things most of my clients want to know before a first conversation.
Ideal client fit
Premium, luxury and challenger brands across high-end travel, aviation and wellness, purpose-led eCommerce, and mission-driven tech. Usually with revenue, a team or budget already in place, and a gap in the marketing function.
Poor client fit
Commercials
Fractional model
Seniority