Belle Distinguée: Fractional eCommerce Marketing, Email Rebuild, Rebrand Oversight

In short

Brand

Belle Distinguée

Type

eCommerce (Fashion)

Led brand and marketing operations for a US women-founded premium womenswear brand featured in Netflix, Fox, Vogue and Good Morning Washington.

The challenge: strong organic visibility but weak conversion, underperforming lifecycle and inconsistent brand direction.

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I refined positioning and TOV, implemented quick-win Shopify CRO fixes, identified friction points suppressing performance, rebuilt all email flows and elevated the brand’s email look and feel.

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Result: 3X+ CVR uplift and stronger email sign-ups and attributed revenue.

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I’m a Fractional Head of Marketing helping eCom, tech and YouTube teams grow in a way that actually feels manageable. Serving clients worldwide.

Awards

UK
Prolific North Finalist

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