EvenGreener: Rebrand, Web Redesign & Migration

I was given one task: to migrate us to a new eCommerce platform.

Then I realised redesigning websites wouldn't be possible without a prior re-brand. I've decided to assemble an in-house marketing team, hire new agencies and freelancers. We've all joined forces to create something truly amazing.

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The challenge

When commencing the project, EvenGreener was facing a multitude of problems:
• no in-house marketing,
• low customer retention,
• no social media presence,
• low-cost brand positioning,
• relying on manual processes,
• a clunky and outdated website,
• poor customer rating and reputation,
• no clear brand identity - had only an oldschool logo,
• over 50% of traffic coming from PPC despite trading for over 20 years.

The eCommerce migration project was designed to alleviate these challenges in order to stay competitive and encourage a sustainable lifestyle amongst UK consumers.

The Process

During discovery workshops, we focused on three main dilemmas around our target audience:

1) How do we cater to both younger and older segments? 

2) How do we inspire both novice gardeners and more seasoned gardening fanatics? 

3) How can we encourage both the “functional” customer and the more environmentally-conscious shopper to change their habits?

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This is how we've moved from good to great, leaving our competitors far behind...