Sweek: Strategy, Content & Partnerships

In short

Strategy & Marketing Management for Self-Publishing App

Brand

Sweek Stories

Type

Tech (Publishing)

I joined Sweek Stories (a part of Mybestseller publishing) and led all marketing activities for the English-speaking market.

During my tenure, Sweek surpassed the 1M user milestone.

‍

The challenge

no differentiation,
inconsistent branding,
underutilised social channels,
- low social media engagement,
- absence of social media strategy,
investor pressure to drive fast user growth at minimal cost

No items found.

Collaborated with co-founders to refine and execute a marketing strategy covering socials, site content, customer service, partnerships and campaigns.
Developed social media templates and frameworks for streamlined content production across diverse markets, enhancing day-to-day efficiency.
Wore multiple hats as a blog writer, social media creator, campaign planner, and customer service representative (to name a few!).
Acted as a brand guardian and provided training on brand guidelines to new hires.
Conducted thorough competitive analysis to identify new business opportunities.
Successfully organised and ran writing contests within the available budget.
Developed lasting partnerships with influencers and partner organisations.
Coordinated a team of brand ambassadors.