Strategy & Marketing Management for Self-Publishing App
Sweek Stories
Tech (Publishing)
I joined Sweek Stories (a part of Mybestseller publishing) and led all marketing activities for the English-speaking market.
During my tenure, Sweek surpassed the 1M user milestone.
• no differentiation,
• inconsistent branding,
• underutilised social channels,
• low social media engagement,
• absence of social media strategy,
• investor pressure to drive fast user growth at minimal cost
+ Collaborated with co-founders to refine and execute a marketing strategy covering socials, site content, customer service, partnerships and campaigns.
+ Developed social media templates and frameworks for streamlined content production across diverse markets, enhancing day-to-day efficiency.
+ Wore multiple hats as a blog writer, social media creator, campaign planner, and customer service representative (to name a few!).
+ Acted as a brand guardian and provided training on brand guidelines to new hires.
+ Conducted thorough competitive analysis to identify new business opportunities.
+ Successfully organised and ran writing contests within the available budget.
+ Developed lasting partnerships with influencers and partner organisations.
+ Coordinated a team of brand ambassadors.
✨ Created over 280 engaging Instagram posts, resulting in up to a 166% spike in engagement rates.
✨ Secured and managed 15 partnerships with published authors and organisations such as Milk Press, The Poetry Society of New York.
✨ Improved monthly app user acquisition by +50%.
UK
Prolific North Finalist
