Whirli: Email Marketing Optimisation

In short

Email Audit, Retention & Campaign Strategy in Klaviyo

Brand

Whirli

Type

eCommerce (Toy Subscription)

The challenge

Whirli came to me with a simple issue: email wasn’t doing its job. Campaigns were irregular, click-throughs were low and orders weren’t flowing in.

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What I helped with?

- Launch strategy for bundles and new category

- Campaigns built around real user behaviour

- Segmentation and messaging overhaul

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Results

The impact was immediate.

• Campaign click rates went up by 115%
• Place-order rate doubled
• CTR increased by 137%
all within 2 months!

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Awards

UK
Prolific North Finalist

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